Matt Talks Hospitality
Welcome to Matt Talks Hospitality, a hospitality podcast where every episode is tailored for hoteliers.
Your host, Matt Welle, Mews CEO, has spent over two decades in the hospitality industry. He shares valuable lessons and insights to help you fine-tune and improve your business. He brings together hospitality and tech experts to dive into hotel operations, revenue management, and more.
As the CEO of the hospitality software company Mews, he's excited to be making a mark on an industry which is as old as mankind. Its an industry that desperately needs a new generation of thinkers to drive innovation. He believes technology should not alienate personal relationships, it should rather help facilitate better and more personal service.
More episodes and video content available here: https://hubs.ly/Q0350wrf0
Learn more about Matt Welle: https://www.linkedin.com/in/matthijswelle/
Matt Talks Hospitality
Best hotel website strategies with Michael Fitzsimmons
Matt sits down with Michael Fitzsimmons, VP of Growth at Mews.
They dive into why a hotel’s website is much more than just a place for booking, it's your digital front door, the first impression, the first experience and essentially the business card of the property.
They explore how a strong, well-designed online presence can make all the difference in converting casual browsers into loyal, paying guests, and why investing in your hotels digital storefront is no longer a nice to have, it's key for growth in competitive markets.
Check out the previous episode on website strategies and direct bookings - https://hubs.ly/Q03lNLfr0
#hoteltech #websitedesign #hotelwebsites #hotelmanagment #hospitality #hospitalitypodcast
0:00 - Introduction to Hotel Websites
0:51 - Michael Fitzsimmons' Background
1:52 - Personal Travel Booking Journey
3:05 - Importance of SEO in Hotel Discovery
4:23 - The Evolving Role of Hotel Websites
5:36 - Website Goals: Conversion vs. Information
9:11 - Hiring for Hotel Digital Strategy
11:36 - User-Friendly Website Platforms
12:56 - Impact of AI on SEO and Website Traffic
14:48 - Identifying Relevant Topics for Travelers
16:37 - Analyzing Engagement Metrics
18:09 - Balancing Aesthetics and Functionality
20:50 - The Role of Influencers in Hotel Marketing
21:47 - Aligning Brand and Guest Experience
23:19 - The Value of Chatbots in Customer Engagement
25:18 - Determining Advertising Budgets
27:57 - Exploring Cost-Free Growth Channels
28:51 - Leveraging Personal Platforms for Engagement
30:04 - Empathy in Content Creation
31:11 - Addressing Booking Abandonment
32:35 - Building Direct Relationships with Guests
34:54 - Utilizing CRM for Guest Retention
37:48 - Memorable Hotel Experiences